Programme structure


The programme consists of 60 Credits (ECTS), equivalent to 1500 hours of study, offered over two semesters (October-January and February-June) and distributed as follows:

Programme structure

Compulsory Module: 21 ECTS

Common to all students, worth 21 ECTS (7 courses worth 3 ECTS each) and offered in Semester 1. 

Theme Course Topics to be covered
Competitiveness and sustainability Evolution of tourism

- Mass tourism since 1945
- Economic growth and wellbeing
- Tourism life cycle
- Classification and characteristics of tourism destinations
- The Balearic Island's example

The tourism system

- The tourism system as a complex system
- The tourism market: central subsystem
- The subsystems of the tourism system
- Interrelations across subsystems
- The role of governance

Tourism competitiveness

- Basic principles of competitiveness
- The traditional formula: competitiveness through cost-price-exchange rate
- Productivity: the central ingredient of competitiveness
- Theoretical models of competitiveness
- The measurement of competitiveness

Tourism sustainability

- Basic principles of sustainability
- Weak and strong sustainability
- Theoretical models of sustainability
- The measurement of sustainability
- Tourism and sustainability

Monitoring and evaluation Monitoring and evaluation for an optimal governance - Governance and planning in tourism destinations
- Tourism planning and environmental policies
- Reasons for the monitoring and evaluation of tourism programmes and projects
- Design of alternatives and decision making: ex-ante evaluation
- Ex-post evaluation and impact assessment
Foundations of monitoring

- Monitoring and evaluation of results
- Logical framework and definition of indicators
- Definition and priorization of information needs
- Data collection: ways and sources
- Temporal, spatial and counterfactual comparisons
- Indicators within the framework of tourism projects

Economic principles of evaluation

- Foundations and stages of cost-benefit analysis
- Cost-efficiency analysis
- Risk, uncertainty and irreversibility
- Efficiency versus equity
- Intragenerational and intergenerational equity. The discount of the future


Specialization Module: 15 ECTS

Students must take all the courses in their chosen specialization (monitoring or evaluation) and may choose courses in the other specialization as part of the complementary module. These courses will normally be offered in Semester 1, but exceptionally there may be some offered in Semester 2. Each specialization is worth 15 ECTS (5 courses worth 3 ECTS each).

Theme Course Topics to be covered
Monitoring techniques applied to tourism Design and development of specific indicators - Product and impact indicators
- Definition and selection of indicators
- Design of specific indicators
- Design of synthetic indicators
- Data reduction techniques: principal components and factorial analysis
Generating and gathering quantitative information for tourism - Primary and secondary data sources for tourism
- Design and implementation of surveys
- Selection of representative samples
- Sampling typologies
Qualitative analysis techniques - Qualitative data generation and analysis
- Use and selection of qualitative techniques
- Content analysis
- Interview-based techniques
- Focus gropus
- Creativity-improving techniques: brainstorming, Delphi, etc.
Analysis and interpretation of results - The importance of comparison
- Statistical inference methods for comparison
- Analysis of variance (ANOVA)
- Measures and contrasts of association
- Reporting the findings
Causal analysis and prediction - Specification, estimation and contrast of the regression model
- Regression with qualitative variables
- Tourism demand models
- Tourism-oriented microeconometric models
- Demand forecast
Evaluation techniques applied to tourism Analysis of economic impacts

- Typology of economic impacts
- Measurement of impacts on prices, production and employment
- Measurement of impacts on profitability and productivity
- Input-output tables
- General equilibrium models

Evaluation of non-economic impacts - Willingness-to-pay and willingness-to-accept
- The value of time
- Valuation of health improvements
- Valuation of environmental impacts
- Methodologies of non-market valuation (revealed and stated preferences)
Integrated evaluation of economic impacts - Aritmetic models
- Behaviour models
- Micro-macro simulation models
- Top-down approach
- Bottom-up approach
- Integrated approach
Extensions of economic evaluation - Social wellbeing
- Distribution and redistribution analysis
- Multi-criteria analysis
- Equality of opportunities
Econometrics of Programme Evaluation - Experimental versus non-experimental evaluation methods
- Randomized trials
- Regression discontinuity
- Propensity Score Matching
- Difference in difference
- Instrumental variables
- Duration analysis


Complementary Module: 15 ECTS

In the complementary module students must choose between 5 courses worth 3 ECTS each (among those listed below and those listed in the specialization they have not chosen) or 3 courses worth 3 ECTS each plus the external practice worth 6 ECTS. These courses will normally be offered in Semester 2, but exceptionally there may be some offered in Semester 1.

 Theme Course Topics to be covered
Elective courses Principles of international Economics applied to tourism

- International Economics models applied to tourism
- Tourism and terms of trade
- Specialization and tourism
- Case studies of Economics of tourism

Innovation in tourism - Knowledge economics and its measurement problems
- Innovation in services and its indicators
- Knowledge management in small and medium businesses
- Innovation policies in the framework of the OECD
- R D i policies applied to tourism
- Monitoring and evaluation of R D i tourism case-studies

Human capital and tourism

- Human capital and the tourism system
- Human capital strategies for tourism competitiveness improvement
- Knowledge management and human capital evaluation
- Case-studies of human capital and employment projects in the tourism sector
Integrated management of quality, environment and labour safety - Integrated management systems
- Quality management systems
- Environmental management systems
- Labour health and safety systems
Geographical information systems for tourism management - Design and implementation of digital datasets
- Advanced spatial analysis techniques for the diagnosis and evaluation of tourism issues
- Thematic mapping
- The application of geographical information systems to tourism
- Advanced geographical visualization techniques
Practical placements

Practical placements (internship) can be carried out at a private firm or at a public office but it does not in any case represent an offer of employment. It is required that students possess a knowledge of Spanish equivalent to the B2 level if they undertake the placement in Spain. More information will be provided at the time of the registration.



Final Master's Project: 9 ECTS

The Final Master's Project is worth 9 ECTS and will be developed in Semester 2. A thesis supervisor will be provided among the academic staff teaching in METME. More information will be provided at the start of the academic year.


Visit the electronic study guides for a more detailed description of the courses.